Latin America. Today, the value of companies goes beyond real estate; The company's human capital and information are valuable and decisive assets in its efficiency and growth, especially taking into account the current global economic situation.
Faced with this, it is important to mention that historically, the term "data asset" began to be used 10 or 15 years ago. Back then, few companies had realized the extent to which data could transform businesses and be valuable to them. Those visionary companies invested in technologies, even creating their own technologies on which to develop their data assets; Years later, this investment was more than rewarded. This phenomenon has led to the rise of the data economy and given rise to the concept of data monetization.
Currently, according to technology research firm Gartner, 32% of business executives plan to focus on optimizing costs in the coming years. For Sergio Luján, director of Data Science at NEORIS Mexico, "it is increasingly imperative that companies are prepared to be more agile, resilient and flexible to face the challenges that arise in different industries. Although there are different dimensions to face the situation, we are convinced that data is a pillar to achieve it".
In this same line, and according to the statement published by NEORIS "a study published by Oxford Economics and SAP determined that the use of data is vital for companies and that the integration of data should be part of the strategies and business plans of companies". The report also found that 53% of companies have integrated data collection and analysis mechanisms, while expressing their benefit in decision-making capacity.
In this sense, Luján points out: "data should be considered as an asset in companies and, through advanced Analytics and Analytics, it is possible to process information to make better corporate decisions, for example, to better know current or potential customers and, in turn, know where the market and competition are, among other strategic points".
According to the director of NEORIS, the global digital accelerator with presence in 13 countries, the implementation of the indicated technology, together with the adaptation of key processes, has helped companies reduce their operating costs by up to 30%.