But when I participate in design fairs and exhibitions I am amazed by the availability of products that are created every day for a hotel and the trends that are disseminated to change the appearances of the properties. New ones always appear.
A couple of years ago what was being imposed was the use of dead zones in hotels to obtain some profitability, but now what seems to be fashionable is the personalization of spaces, understanding this element as the design to promote more spaces of approach with the guest. An example of the above is the elimination of the lobby in some properties, making the process of registration and closing in environments more similar to a living room or lounge.
It is clear that such a practice might not be very conducive to a large chain hotel, but for independent/boutique hotels, which have a good construction rate in Latin America, it is an interesting proposition; what's more, personalism is one of the hallmarks of boutique hospitality. But it doesn't end there. This is also moving to a field such as the Internet, where more and more hotels find a possibility to approach their customer, understand them and develop products tailored to them. This is the flip side of personalism.
Considering the trend, it would be important for us to ask ourselves how personalized we are in our hotel. It is not enough to remember a premise and that is what the hotel offer means for a guest: a hotel is not accommodation, it is a house in another latitude. We then have a starting point to think about how much we do to make our client feel at home.
