--- title: "Accor bets on the middle class - Gerencia de Edificios" description: "The hotel firm Accor has reformulated its commercial offer, now considers that being able to offer accessible proposals has more priority than the luxury offer of five-star establishments." url: "https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises/8098-accor-bets-on-the-middle-class.html" date: "2026-07-23T15:26:43+00:00" language: "en-GB" --- # [ Accor bets on the middle class](https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises/8098-accor-bets-on-the-middle-class.html "Accor bets on the middle class") Details 08 May 2012 ![Accor le apuesta a la clase media](https://www.gerenciadeedificios.com/images/stories/GHR/Noticias/accor-le-apuesta-a-la-clase-media-w.jpg)The hotel firm Accor has reformulated its commercial offer, now **considers that being able to offer accessible proposals has more priority than** the luxury offer of five-star establishments. According to Eduardo Rodríguez Suárez, the Group's development manager in Argentina, the hotel business goes through proposals of economic category that offer the best value for money, "and we believe that in Argentina it is a niche with great growth potential".This hotel chain arrived in the South American country in the 90s focusing on luxury hotels with the Sofitel brand, currently has seven establishments throughout the country and three projects under construction. **One of the most developed brands in that country is the Ibis,** aimed at the aforementioned middle class, three of its hotels belong to that brand. It is expected that in the first half of 2013 there will be the opening of a hotel of this brand in the city of Pilar, which **will have an investment of US $ 8 million** and will be aimed at the corporate segment on weekdays, and the tourist segment during the weekends. - Publicidad - Likewise, **the group plans to open another establishment of this brand in Buenos Aires by 2014** and in this way strengthen its offer for the middle class in Argentina. Lyda DurangoEmail: ldurango@latinpressinc.com - [Connect to the geek generation](https://www.gerenciadeedificios.com/en/more-in-depth/technology/11283-connect-to-the-geek-generation.html "Connect to the geek generation") - [IP video surveillance, a world of possibilities](https://www.gerenciadeedificios.com/en/more-in-depth/technology/11320-ip-video-surveillance-a-world-of-possibilities.html "IP video surveillance, a world of possibilities") - [Software, key to integration](https://www.gerenciadeedificios.com/en/more-in-depth/technology/11073-software-key-to-integration.html "Software, key to integration") - [Hiring, it should not be a headache](https://www.gerenciadeedificios.com/en/more-in-depth/administration/11077-hiring-it-should-not-be-a-headache.html "Hiring, it should not be a headache") - [Safety with efficiency and discretion](https://www.gerenciadeedificios.com/en/more-in-depth/technology/11288-safety-with-efficiency-and-discretion.html "Safety with efficiency and discretion") ### No comments • If you're already registered, please log in first. Your email will not be published. ### Comments are closed The comments for this content are closed. ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Inicio", "item": "https://www.gerenciadeedificios.com/en" }, { "@type": "ListItem", "position": 2, "name": "Latest News", "item": "https://www.gerenciadeedificios.com/en/news/latest-news.html" }, { "@type": "ListItem", "position": 3, "name": "Enterprises", "item": "https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises.html" }, { "@type": "ListItem", "position": 4, "name": "Accor bets on the middle class", "item": "https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises/8098-accor-bets-on-the-middle-class.html" } ] } ``` ```json { "@context": "https://schema.org", "@type": "VideoObject", "name": "Accor bets on the middle class", "description": "  The hotel firm Accor has reformulated its commercial offer, now considers that being able to offer accessible proposals has more priority than the luxury offer of five-star establishments.", "thumbnailUrl": "https://www.gerenciadeedificios.com/", "uploadDate": "2012-05-08T08:15:45-05:00", "contentUrl": "https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises/8098-accor-bets-on-the-middle-class.html" } ``` ```json { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises/8098-accor-bets-on-the-middle-class.html" }, "headline": "Accor bets on the middle class - Gerencia de Edificios", "description": "The hotel firm Accor has reformulated its commercial offer, now considers that being able to offer accessible proposals has more priority than the luxury offer of five-star establishments.", "image": { "@type": "ImageObject", "url": "https://www.gerenciadeedificios.com/" }, "publisher": { "@type": "Organization", "name": "Gerencia de Edificios", "logo": { "@type": "ImageObject", "url": "https://www.gerenciadeedificios.com/images/metatags/16x9/gde.png" } }, "author": { "@type": "Person", "name": "Lyda Durango", "url": "https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises/8098-accor-bets-on-the-middle-class.html" }, "datePublished": "2012-05-08T08:15:45-05:00", "dateCreated": "2012-05-08T08:15:45-05:00", "dateModified": "2022-04-25T12:24:55-05:00" } ``` ```json { "@context": "https://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises/8098-accor-bets-on-the-middle-class.html" }, "headline": "Latest News", "description": "The hotel firm Accor has reformulated its commercial offer, now considers that being able to offer accessible proposals has more priority than the luxury offer of five-star establishments.", "image": { "@type": "ImageObject", "url": "https://www.gerenciadeedificios.com/images/metatags/16x9/gde.png" }, "publisher": { "@type": "Organization", "name": "Latin Press, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.gerenciadeedificios.com/images/metatags/16x9/lpi-eventos-online.png" } }, "author": { "@type": "Person", "name": "Gerencia de Edificios", "url": "https://www.gerenciadeedificios.com/en/news/latest-news/375-enterprises/8098-accor-bets-on-the-middle-class.html" } } ```