---
title: "Co-branded hotels for Latin America and Europe - Gerencia de Edificios"
description: "The latest news for building and property managers."
url: "https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1/7639-co-branded-hotels-for-latin-america-and-europe.html"
date: "2026-07-23T09:35:57+00:00"
language: "en-GB"
---

#  [ Co-branded hotels for Latin America and Europe](https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1/7639-co-branded-hotels-for-latin-america-and-europe.html "Co-branded hotels for Latin America and Europe")

      Details     28 October 2010           ![lanzaranmarcaconjuntaenlatinoamericayeuropa](http://www.gerenciadeedificios.com/images/stories/GHR/Noticias/lanzaranmarcaconjuntaenlatinoamericayeuropa.jpg)The Spanish company [AC Hotels](http://www.ac-hotels.com) and the American company [Marriott International](http://www.marriott.com) announced a preliminary agreement to form an alliance with the aim of managing a new shared hotel brand, AC by Marriott, which would reach Latin America in the four-star urban sector.This project, which is expected to be signed by the end of this year and launched in 2011, would also integrate the 90 AC hotels in Spain, Italy and Portugal, operating under the franchise modality. The management of the new brand would be in the hands of Antonio Catalán, current president of AC Hotels, with the advice of Marriott Europe.

The agreement will have advantages for customers of both brands: for Marriott guests, a greater offer of urban hotels will be opened in Spain and Latin America, while AC Hotels customers will benefit by adding points from Marriott's loyalty program that will allow them to stay in Marriott hotels around the world.

     ###  No comments

• If you're already registered, please log in first. Your email will not be published.

###  Comments are closed

 The comments for this content are closed.

## Schema

```json
{ "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Inicio", "item": "https://www.gerenciadeedificios.com/en" }, { "@type": "ListItem", "position": 2, "name": "Latest News", "item": "https://www.gerenciadeedificios.com/en/news/latest-news.html" }, { "@type": "ListItem", "position": 3, "name": "New Hotels", "item": "https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1.html" }, { "@type": "ListItem", "position": 4, "name": "Co-branded hotels for Latin America and Europe", "item": "https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1/7639-co-branded-hotels-for-latin-america-and-europe.html" } ] }
```

```json
{ "@context": "https://schema.org", "@type": "VideoObject", "name": "Co-branded hotels for Latin America and Europe", "description": "The Spanish company AC Hotels and the American company Marriott International announced a preliminary agreement to form an alliance with the aim of managing a new shared hotel brand, AC by Marriott, which would reach Latin America in the four-star urban sector.This project, which is expected to be signed by the end of this year and launched in 2011, would also integrate the 90 AC hotels in Spain, Italy and Portugal, operating under the franchise modality. The management of the new brand would be in the hands of Antonio Catalán, current president of AC Hotels, with the advice of Marriott Europe.The agreement will have advantages for customers of both brands: for Marriott guests, a greater offer of urban hotels will be opened in Spain and Latin America, while AC Hotels customers will benefit by adding points from Marriott's loyalty program that will allow them to stay in Marriott hotels around the world.", "thumbnailUrl": "https://www.gerenciadeedificios.com/", "uploadDate": "2010-10-28T15:36:17-05:00", "contentUrl": "https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1/7639-co-branded-hotels-for-latin-america-and-europe.html" }
```

```json
{ "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1/7639-co-branded-hotels-for-latin-america-and-europe.html" }, "headline": "Co-branded hotels for Latin America and Europe - Gerencia de Edificios", "description": "The latest news for building and property managers.", "image": { "@type": "ImageObject", "url": "https://www.gerenciadeedificios.com/" }, "publisher": { "@type": "Organization", "name": "Gerencia de Edificios", "logo": { "@type": "ImageObject", "url": "https://www.gerenciadeedificios.com/images/metatags/16x9/gde.png" } }, "author": { "@type": "Person", "name": "Max Jaramillo", "url": "https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1/7639-co-branded-hotels-for-latin-america-and-europe.html" }, "datePublished": "2010-10-28T15:36:17-05:00", "dateCreated": "2010-10-28T15:36:17-05:00", "dateModified": "2022-04-25T12:25:11-05:00" }
```

```json
{ "@context": "https://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1/7639-co-branded-hotels-for-latin-america-and-europe.html" }, "headline": "Latest News", "description": "The latest news for building and property managers.", "image": { "@type": "ImageObject", "url": "https://www.gerenciadeedificios.com/images/metatags/16x9/gde.png" }, "publisher": { "@type": "Organization", "name": "Latin Press, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.gerenciadeedificios.com/images/metatags/16x9/lpi-eventos-online.png" } }, "author": { "@type": "Person", "name": "Gerencia de Edificios", "url": "https://www.gerenciadeedificios.com/en/news/latest-news/377-new-hotels-1/7639-co-branded-hotels-for-latin-america-and-europe.html" } }
```