Once this point is clarified, if you do not want to continue reading, I understand it perfectly, but I could use a contribution of ideas to move forward. So if you collaborate with advice and opinions I will thank you very much. But let's get to the case:
As most of you know, 2 months ago I announced what I called my penultimate project, which consists of a wedding website in Madrid, Guadalajara and Leganés, in which 3 hotels for which I work participate. In these two months, luckily or well, it turns out that Bodaslastminute appears ahead of the number 1 in Internet Wedding organization - which is Bodaclick - when searching for terms such as "weddings in Madrid", "weddings in Leganés" or "Weddings in Guadalajara".
It also turns out that the search term "Weddings in Madrid" is quite popular. Anyone would say that everything is on wheels... But that's not the case. The problem arises when we go to some keyword comparison tool, such as Google Insights and discover that the term "Bodaclick" is much more searched for than the term "Weddings in Madrid".
In short, we position by quite useful keywords (Weddings in Madrid), but the results of your work are minimized (and a lot) when you discover that users are looking much more for the brand of your most direct competitor (Bodaclick).
In any case, I return to the initial question:
How can you compete with someone whose brand is itself the most searched keyword?
