International. According to a study carried out by the company Delta Informática, 70% of hotel chains consider the application of technological tools to optimize their administrative management, optimize processes and differentiate themselves from the competition a priority.
Specialized customer management tools and operational tools are the most sought after by hotels, according to the study. "Those responsible for hotel management have as something paramount, the need to accelerate and improve the customer experience and thanks to the application of new technologies, this is possible," explains Bernardo Pujol, CEO of Delta Informática.
Taking into account that one of the most recurrent processes, and that can cause more delays in service and customer service, is that of check-in, the implementation of automated data entry tools can streamline, especially in high season, this process in addition to reducing the presence of errors in the data collected. According to the study, with the implementation of automatic reading technologies for identity documents, it is possible to reduce waiting by up to 60%.
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