Following the signing of an agreement with The Bench, Smith Travel Research concluded the process that gave rise to STR Global. This gives the firm daily, weekly and monthly coverage of the global market. To reinforce the way information is collected and distributed around the world, it is creating a digital platform that is expected to launch in October. "We have always dreamed of creating the first global platform for the industry, and the addition of The Bench to STR Global allows us to realize that goal," said Randell Smith, CEO of STR and Managing Director of STR Global.STR Global offers its clients access to hotel research with regular and personalized reports in more than 500 markets around the world. The firm introduced a few months ago, a payment method for its products and services on its website. STR and STR Global have also launched the digital news and information platform on the global hotel industry Hotel News Now. The platform is run by Jeff Higley, former editorial director of several hotel industry magazines.
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