I recently read about a study called "Inventing the future: the new 'normal' for hotels from 2010", which was carried out by a firm that provides technological solutions called Amadeus, and which indicates that the hotel industry is asking today for much more dynamism, based on the modification of strategies and on "doing more with less" if the goal is to continue growing for the future.
In the last editorial letters we have talked about the different methods that hotels can use if they want to remain in force in this new era of transformation, in which innovation is presented as a fundamental letter for the new guest. We mentioned the issue of sustainability, additional services, the virtual world, among others. Issues that cannot be left aside.
This study focuses on four fundamental axes in which attention must be paid and analyze if they are being exploited correctly: customer experience, globalization, brand value and agility, both operationally and when launching new products.
The modern guest requires more services to their satisfaction, globalization allows to influence all the markets of the sector, the brand value must be enhanced and operational agility improves the attention span and loyalties to its customers. Hence the importance of reviewing the commercial strategy and all aspects of business in which you may be failing.
You still have time to use this analysis, correct mistakes and build your future from the present. Do not forget these four fundamental axes and you will surely find aspects to analyze and modify so that your hotel remains current and competitive.
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