Colombia. The opportunities for the development of shopping centers in the country are still very large, although countries such as Chile, Brazil, and Mexico have a longer maturation time in this sector, in recent years in Colombia there has been a boom in the opening of shopping centers in main and intermediate cities. While the market still has room to grow, the challenges to do so successfully are great.
For this reason, merchants will have to be more selective when it comes to putting their brands in a project, understanding that it is not just an offer of goods and services.
In Colombia there are still spaces available for the construction of shopping centers, however, in cities such as Bogotá there are few options to carry out large projects and those that will be developed in the future will respond to smaller areas of occupation.
Each offer of marketing and entertainment development in a shopping center must be proportional to its size, although Paseo Villa del Río is a metropolitan shopping center that will serve an area of the city with 2,360,000 inhabitants of strata 2, 3 and 4, our main interest is to meet the entertainment needs of this heterogeneous group, understanding that this does not consist only in the implementation of physical facilities, but to generate experiences from the interaction that the project will have with each of the members of the community.
*By Camilo Parra, Founding Partner of Suma Promotora, the developer of the Paseo Villa del Río project, the shopping center that will be the fourth largest in the country.
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