Alliances, the common denominator
by Natalia Ospina Vélez
Negotiations for more than US$10 million between hoteliers and suppliers, the planning of 424 business meetings between national and foreign buyers, plus the signing of a cooperation agreement, were some of the results of the last XIII International Fair of Hospitality and Equipment, EXPOCOTELCO 2007.The event that took place at the Convention Center of Cartagena de Indias from July 31 to August 3, continued to give an international touch to the meeting. Buyers from Venezuela, Ecuador, Spain and the United States were present there.For its part, the theme of the event focused on how to improve national and international marketing and marketing strategies for the tourism and hospitality industry in Colombia and the world. This approach was addressed in different sessions that provided management tools to the more than 600 attendees.