STR and Deloitte join forces
STR Global is the name of the new entity that will link Smith Travel Research's operations with Deloitte's hotel bechmark business to provide broader coverage of global lodging markets.
Randy Smith, founder and owner of STR, and Alex Kyriakidis, Deloitte's managing partner for hospitality and real estate announced their intention to their customer base. "As our clients seek new opportunities globally STRG is the platform to provide local and regional knowledge in hotel markets around the world," said Randy Smith. Alex Kyriakidis added: "Our combined capabilities provide unprecedented benefits to our users as a result of wider access to data. Operators, consultants, owners and banks will have more detailed and comprehensive hotel information at their fingertips."