Latin America. The Sunscape Montego Bay hotel will join the properties belonging to the North American chain AMResorts. This would be the chain's third property in that country and the company's seventh incorporation in 2015.
"Introducing another new brand from our portfolio in Jamaica is testament to our record development in the country," said Apple Leiusure Group (owner of AMResorts) CEO Alex Zozaya. "Jamaica is one of the most popular destinations in the region with over two million visitors in 2014. The addition of Sunscape Montego Bay allows us to strengthen our contribution to the country's continued tourism growth."
As part of the incorporation, AMResorts will carry out a process of improvements and renovations in the hotel from May, to officially assume the operation of the resort in the month of August. The hotel, which has 430 rooms spread over a 10-story building, is renowned for being geared toward family accommodation, which will set it apart from other similar properties in the chain that are for adults only.
"While our adults-only resorts in Jamaica have been very successful, there is a growing desire from owners and customers for Apple Leisure Group's family-friendly strategy options, Javier Coll. all-inclusive service in the country's most popular destinations, such as Montego Bay," said Javier Coll, executive vice president and chief strategy officer of Apple Leisure Group.
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