Hotels immersed in web 2.0

The evolution of the Internet to Web 2.0 has brought about changes in all industries, and that of hospitality is not exempt from this.

The greater interactivity generated by the use of 2.0 generates an increase in sales and online reservations in travel agencies and hotels, as well as the possibility of sharing travel information in the different forums and blogs become a free advertising for thousands of destinations and as such for hotels.

According to the Tourism 2.0 section presented by the Hosteltur portal, the use of the Internet has touched spheres that were not previously thought, moreover, a large number of people already acquire many of their vacation plans through the network.

A phenomenon that has caught my attention is the creation of different groups of global hotel chains, boutique hotels and others on Facebook. There you can find more than 500 groups, some have simply been established by travel fans where they expose their experiences and recommendations, there are also some pages of chains such as Hesperia, NH Hoteles, Hoteles Royal, Decamerón, among others, as well as search engines from different countries that allow you to find and book the hotel.

I find this phenomenon interesting and very "social", however it arouses several concerns that I do not know if some of the members of the industry have also had.

- Publicidad -

To what extent is it good to have groups of the chains in a public place?
How can a user be sure to make a reservation and a purchase thanks to the information provided by a group created in a social network where we can all access? Or also, how safe is it for a chain or hotel group to have a group or page on a social network where so many security inconveniences have arisen? What happens when a fraud occurs through a hotel page or by the group, how does this affect the image of that hotel or chain?

There is no doubt that the Internet reduced time and space, brought us closer to places we did not know before, but also opened up a panorama of virtual insecurity that influences real life.

Before generating a business or a friendship in a social network keep in mind that your information is available to everyone and many times it is not well used.