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The new history of the hotel business

When in recent days the acquisition of Hilton Hotels Corporation by the Blackstone Group became known, some nostalgic thoughts must have occupied the minds of hoteliers. Partly because Hilton was the last chain owned 100% by hoteliers and partly because Hilton Hotels has been the flagship of the evolution of hospitality worldwide.

At the time of the transaction, Hilton Hotels held the 296th position on the Fortune 500 list with $8.2 billion in annual revenue and a portfolio of around 2,900 hotels worldwide.

But when the news of the transaction was known, there was also another chapter in the history of the hotel industry. A sector that increasingly witnesses a massive arrival of new investors, new classes of business and new forms of services. And for the sample is the case of investment firms that arrive constantly attracted by the juicy statements of hotels and by the good prospects of the  business. The case of Blackstone Group is just one of them.

In the midst of this panorama, it seems increasingly difficult for hoteliers to keep their business pure and chaste. In its new dimension, hotels function as a collection center for several businesses that converge in one, therefore, the lesson of this new process will be for the hotel manager more than knowing how to manage will be to know how to delegate.

A button for the sample is the case of spas as a  growing business but at the same time with its own identity, a business that seems to be the new profitability arm of the hotel business. In this edition, we take a look at the process of investment and development of spas in the region in order to open the way for this business in Latin America to be as serious and professional as it is in other latitudes.

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