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The year of new strategies

The figures indicate that during the last months of 2009 hotel occupancy in some of the most important countries in Latin America registered between 80 and 90%, as a result of the holiday season.

But really what will 2010 hold for the industry? Experts are optimistic, although to get afloat first we will have to face factors such as oversupply or informal hospitality and the economic crisis that has not yet reached its final point and that may affect the occupancy numbers in some countries of the region.

It will be necessary to take new measures to keep the industry in constant growth, devise innovative offers that attract guests, hopefully it is not to lower prices since it has been shown that it is an ineffective strategy and that it would not give a good image to your hotel.

I recommend you continue to analyze and learn how to take better care of your guest,  how to listen to him, how to make him much more participatory within the hotel, how to convince him to return and how to improve a product that has sometimes become obsolete.

One of the methods that has shown an effective result has to do with the use of social networks (in this edition you will find an article on the subject) as a strategy of rapprochement between the guest and the hotel, where the client can feel that he has a space in which his comments will be heard and fed back.

As a plan for 2010 I think you can start by trying to find the best strategy to take care of your client, considering that it is a good start to take advantage of your competition.

- Publicidad -

We hope that for the industry this will be a year full of good news and that HOTEL & RESTAURANT MANAGEMENT continues to be that constant medium that seeks to contribute its grain of sand so that the sector continues in constant evolution.

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