Now, this became more important with the entry of the famous "knowledge society", in which services became an important line of the economy. This is the business of hotels, because it should not be forgotten that beyond a room in hotels we are selling the guest the concept of a house far from home, from a home in another city or country. The question is then how we should communicate today or how to establish real communication with our guest.
Business communication has gone through many eras and a few years ago corporations, even hotels, resorted to the development of means as the strategy to inform their customers about what was happening. But now, more than saying, it is important to know what our guest thinks of what we do, the products we offer or the decisions that are made in the organization.
Within this scenario, social communities have become the big star. More than branding, companies today need to know how their potential customers react to their actions and social networks do allow them to know that response. The best thing is that these services (blogs, personal and business networks, among others) are, in general, completely free and organizable according to the needs and expectations of the company.
Even many scholars have already published documents and books on how to promote themselves on social networks. You, if you have not dabbled in this world, you should try, it literally costs nothing.
