Julian Treasure, an interior audio designer, uses sound to amplify gains. With his agency, the designer removes invasive noises or unpleasant music. According to public consumer psychologist Tim Denison of the British retail specialist group British Retail, few businesses have focused on the intelligent use of sound. But that's changing. Muzak, an American firm, supplies songs designed to reflect one's identity to nearly 400,000 businesses, including Gap, McDonald's and Burger King. "We try to capture the essence of the brand," says Bob Finigan, the firm's vice president of product and marketing. Since people's biorhythm often reflects the sounds around them, a soft mix of classical music or calming ambient noise encourages shoppers to leave the rush and relax, and this, Denison says, is what sellers want: "If customers move less quickly, they are more likely to be attracted by a product and make a purchase." Sound design to increase profits
Julian Treasure, an interior audio designer, uses sound to amplify gains. With his agency, the designer removes invasive noises or unpleasant music. According to public consumer psychologist Tim Denison of the British retail specialist group British Retail, few businesses have focused on the intelligent use of sound. But that's changing. Muzak, an American firm, supplies songs designed to reflect one's identity to nearly 400,000 businesses, including Gap, McDonald's and Burger King. "We try to capture the essence of the brand," says Bob Finigan, the firm's vice president of product and marketing. Since people's biorhythm often reflects the sounds around them, a soft mix of classical music or calming ambient noise encourages shoppers to leave the rush and relax, and this, Denison says, is what sellers want: "If customers move less quickly, they are more likely to be attracted by a product and make a purchase." 
