Scena @ Sheraton is the name of the New In-Room Entertainment System recently announced by Sheraton Hotels & Resorts. This initiative will allow guests special access to a wide range of entertainment content.
The program is part of an extensive effort to expand the guest experience at the 398 Sheraton hotels around the world. Through Scene @ Sheraton, Starwood's most global brand is taking the lead in the category through exclusive partnerships with entertainment brands such as Showtime and Sony BMG Music Entertainment. Some of the features of the new system include: tv series previews, sports competitions and a music channel in collaboration with BMG, the first co-branded music channel in the hospitality sector.
