After six months in his role as beer director appointed by the Four Points by Sheraton, Scott Kermans takes stock of his management, characterized by the boost to beer culture in the executive environment. With a satisfactory management beyond the expectations of the brewing director has managed to shape and put a face to the CBO, whose functions are to attend happy hours with food and accompaniments with beer, film beer commercials for the hotel together with a well-known comedian, and feed information on the Four Points website dedicated to this traditional drink, plus a blog dedicated to the same topic. In these two information channels, Kermans has enriched the knowledge of educated beer drinkers as well as beginners, including trends, favorite brands, recommended accompaniments, among others. The CBO has managed to create the conviction that beer is for sophisticated palates, has contributed to the improvement of brands and increased communication on the subject, and strengthened the Best Brews program, of Four Points by Sheraton. Beer Director Presents Management Balance Sheet
After six months in his role as beer director appointed by the Four Points by Sheraton, Scott Kermans takes stock of his management, characterized by the boost to beer culture in the executive environment. With a satisfactory management beyond the expectations of the brewing director has managed to shape and put a face to the CBO, whose functions are to attend happy hours with food and accompaniments with beer, film beer commercials for the hotel together with a well-known comedian, and feed information on the Four Points website dedicated to this traditional drink, plus a blog dedicated to the same topic. In these two information channels, Kermans has enriched the knowledge of educated beer drinkers as well as beginners, including trends, favorite brands, recommended accompaniments, among others. The CBO has managed to create the conviction that beer is for sophisticated palates, has contributed to the improvement of brands and increased communication on the subject, and strengthened the Best Brews program, of Four Points by Sheraton. 
