According to the study conducted by Deloitte with New York University, called "Hospitality 2010: A Five-Year Wake-Up Call," China, India, and the Persian Gulf States are the three emerging markets that stand out in terms of growth opportunities for the industry. The report indicates that China and India currently occupy the second and fourth place in purchasing power parity of GDP and are projected to occupy the first and third places by 2020, implying that China will displace the United States from the first place.
In addition, between India and China they will need a total of 1.4 million additional rooms of chain hotels for those markets to reach the same penetration that such hotels have in the United Kingdom.
To reduce economic dependence on oil, many countries in the Gulf States are focusing on tourism, taking advantage of their natural resources, the richness of their Islamic cultures and traditions.
However, countries such as the United States also have good prospects, as spending on travel and tourism, both domestic and international, is projected to go from 830 billion dollars to 1.6 trillion dollars in 2015.
Another factor of transformation will be the generation known as "baby boomers": adults over 65 with a high economic capacity.
