In the first month of 2010 the American hotel industry showed decreases in the three measures of the sector.According to data from STR and STR Global (Smith Travel Research) the region ended January with a decrease in occupancy of 0.7% to 45.4%, the ADR (Daily Average Rate) fell 6% to US$96.68, and revPar (Revenue per available room) fell 6.7% to US$43.98.
The highest occupancy was recorded by Boston, Massachusetts, with an increase of 18.3% for 48.9%, followed by Miami, Florida with 10.6% for 74.6% and Rio de Janeiro, Brazil, with 10.4% for 76.4, while Alberta, Canada showed the largest decrease with - 9.9% for 46.9%.
Up 24.9% to $123.62, Vancouver, British Columbia, had the highest ADR in the region. The second place was for Sao Paulo, Brazil, with an increase of 22.8% to US$92.14, and the largest drop in this measurement was for Washington, D.C. with -27.2% to US$132.65.
As for RevPar, growth was more than 25%, with Vancouver showing the largest increase with 31.6% for US$64.53; Sao Paulo got 28.3% for US$48.04 and Rio de Janeiro 26.2% for US$115.79. The lowest revenue per available room was for Washington, D.C, followed by Chicago.
