Hotel occupancy in the Colombian city reached an annual cumulative average of 62% during 2010, as announced by Juan Ramón Acosta, executive director of Cotelco, an entity that brings together hotels in that country, who also reported an average decrease of US $ 5 in hotel rates.According to Acosta, these data represent a contrast for hoteliers, because this drop in rates can affect the profitability of the business, despite having ended the year with the expected occupancy.
Among the initiatives implemented to help improve the business environment for this industry are the six trade missions to the countries from where commercial flights depart to Medellín, a strategy carried out by the city's promotion office in conjunction with representatives of the hotel sector.
