According to the STR and STR Global report, the Americas region recorded significant increases in the three key performance indicators during the month of July. In general, the occupation of the continent reached an increase of 2.9% and reached 69.9% annual average; the average daily rate (ADR) grew by 4.5% to US$105.68 per year; and median income per room (RevPAR) was 7.5% positive for a per-year record of $73.82.
By markets, Santiago de Chile continues with the leadership in occupancy by obtaining an increase of 12.2% and a total record of 73.6%; followed by Montreal, Canada, with +11.7% reaching 77.0%; Miami, Florida with +11.4% and a record of 75.8%; and Rio de Janeiro, Brazil, with +10.7% and a total occupancy of 72.1%.
In contrast to these figures Toronto, Canada with -0.9% and an annual average of 73.3%; and Washington, DC with -0.7% and 76.2%, were the only markets that recorded declines in hotel occupancy during the month.
However, the report reveals that during the month of July four markets achieved RevPAR increases of more than 25%. In first place is Sao Paulo with +39.8% and an average per year of US$97.39; followed by Rio de Janeiro with +38.1% and a total of US$143.48; Santiago with +29.9% that reached US$111.52 per year; and Montreal, which rose 26.1% to $109.07 on average per year.
On the other hand, in terms of the average daily rate (ADR), Sao Paulo, Brazil, stood out, with an increase of 33.8% for an annual average of US$143.20; and Rio de Janeiro with 24.8% for US$198.97 per year.
