In order to encourage the mobilization of Spanish tourists to Argentina and other Latin American countries, The Best Boutique Hotels (TheBBH) exhibited to the Iberian its club of boutique hotels focused on luxury concepts through simplicity.
"In Europe, the main consumer countries of these hotels and the aggregate demand they generate around their stay are those of the North. The Spanish public is not yet a close consumer of this product because they do not know it enough, as it does with the United Kingdom, France, Ireland and the Netherlands, which seek this experience and trendy hospitality as a new form of travel and luxury, "said Agustina Trucco, director of TheBBH.
To belong to The Best Boutique Hotels, a hotel must have between 4 and 36 rooms and must operate under strict quality standards supported by the Boutiquier Service indicator, in which the gastronomy, infrastructure, technology, design, decoration, training and human resources of the establishment are evaluated.
"We came to Spain to present for the first time the TheBBH brand and the properties we gathered in our club as the first local initiative in the region. We plan to be the specialists of small hotels for Latin America, for an end customer, a premium brand, a travel agent or anyone related to high-end tourism in the South of the American continent," added the official.
This expansion is part of the agreement signed by TheBBH and the Institute of Tourism Promotion of Argentina, Inprotur, which aims to disseminate and promote the image of this nation through the Country Brand strategy.
