Jorge Apaez, IHG's president for Mexico, announced the launch in Mexico of his new brand Hotel Indigo, the first branded boutique hotel in the industry. Mérida is the chosen place converting the Hacienda Misné, located just 15 minutes from the center of the City of Mérida and 20 from its International Airport. Hotel Indigo artistically combines the convenience and consistency of a branded hotel with the exclusive design and personalized service of a boutique hotel. Designed to appeal to customers who want relaxed and accessible luxury, genuine service and an alternative to traditional hotels, without sacrificing any of the business facilities they expect. Hotel Indigo combines mathematics, art and nature in a perfect symmetry. There are examples in nature that show the Fibonacci theory: the shapes of pineapples, sunflowers, palm leaves, the human figure as well as the Nautilus shell, which is the source of inspiration for the Indigo Hotel logo.
