In the last week of July, the U.S. hospitality industry showed a decline in all three performance measures according to data from Smith Travel Research (STR).Year-over-year measurements show a 6.4 percent drop in occupancy to end the week at 66.5 percent in 2009.
The average daily rate, ADR, fell to 9.6 percent to end the week at $97.48. The average income per available room, RevPAR, for the week decreased by 15.5 percent to end at $64.86.
St. Louis, Missouri-Illinois had the highest increase in occupancy, from 8.8% to 75.1%. It was also the only market to rise in RevPAR with 4.9 percent to $64.20.
Likewise, Seattle and Washington were the other markets that increased in this area, going from 2.5 percent to 89.7%.
Detroit, Michigan, reported the largest decline in occupancy, 26.3 percent to 53.7 percent.
The lowest decline in ADR was presented by Nashville, Tennessee, falling 1.4% to $88.97. And the highest revPAR decline was for Detroit, which declined to 34.3 percent to $41.65.


