At the end of January 2010, Smith Travel Research (STR) and STR Global presented the American results report for December 2009 and the end of the same year.This region saw a decline in all three industry measures in 2009, occupancy contracted 8.7% to 55.3%, the average daily rate (ADR) fell 9.1% to $99.08, and revenue per available room (RevPAR) decreased 16.9% to $54.81.
The destination that presented the largest increase in occupancy was Nassau, Bahamas, with 5.9% to 60.1%; Rio de Janeiro, Brazil, ranked second in growth with a percentage of 4.4 to 67.7%.
Buenos Aires, Argentina; Mexico City, Mexico; and Santiago, Chile; were those who had a greater than 15% decrease in occupancy. The first destination reached -18.1% for 55.6%, the second reached -17.4% for 50.6% and the third -17.3% for 61.1%.
As for ADR and RevPAR, Nassau reported the only increase of 7.5% for US$127.33 and 13.8% for US$76.51, respectively.
The largest decrease in ADR was presented by New York, United States, falling by 21.8% to US$215.14, followed by Mexico City with 17.7% to US$106.73.
Three markets showed a decrease of more than 25% in RevPAR: Mexico with -32% for US$54.00, Buenos Aires -27.6% for US$79.43 and New York with -26.3% US$166.11.
In December occupancy fell 2% in the region to 44.6%. ADR declined 5.3% to $96.68, and RevPAR declined 7.1% to $43.12.
Nassau showed an increase in occupancy to 11.6% for the last month of 2009, while Alberta recorded the largest decline with a drop of 12.5% to 43.9%.
Sao Paulo, Brazil, ended the month with the highest ADR (39.8% to US$99.05) and the best RevPAR increase (37.7% to US$51.80)
San Francisco, California, declined ADR, falling 17.4% to $117.39, followed by Chicago, Illinois (-13.2% to $99.01), and Buenos Aires -12.6% to $154.85.
The RevPAR increase was also presented in Rio de Janeiro (22.7% for US$135.18) and Nassau (21.7% for US$87.79).
