The week of March 21-27, 2010 presented a varied picture across the three measures of the U.S. hospitality industry.According to the report presented by STR (Smith Travel Research) in the records year after year, the week ended with a 5.9% increase in occupancy to 59.9%. As for the average daily rate (ADR), it fell 1.6% to end the week at US$98.29, while revenue per available room (RevPAR) increased by 4.2% to US$58.89.
Luxury hotels showed a growth of 10.5% for 71.7% occupancy, as well as RevPAR increased by 7.1% to US$178.38 in this sector. The independent hotel segment was the only one that did not report a decrease in ADR, ending the week at US$94.60.
Among the top 25 markets in the country, Boston, Massachusetts, showed the largest increase in occupancy jumping from 31.0 to 71.8%. The second destination to show growth was New Orleans, Louisiana, with 19.7% to 71.0% and the third was Tampa-St. Petersburg, Florida, with 17.0% to 76.7%. On the other hand, Houston, Texas presented the lowest occupancy with -4.6% to 59.4%.
The highest increase in ADR was achieved by Miami-Hialeah, Florida, 5.1% to US$193.59, while Anaheim-Santa Ana, California, reported the largest decrease of -13.3% to US$99.38.
Boston also had the highest RevPAR rising to 32% for $92.96 and Houston had the lowest RevPAR at -12.2% for $54.23.
