A good year for hotels in Central and South America augurs STR Global, provider of market information for the hotel industry in the world, based on the data of the demand for destinations that was presented in the first two months of 2010.Hoteliers in the region, who have also had to live through the harsh market conditions due to the economic recession, the consequences of the H1N1 virus and the earthquakes in Chile, today see a light in terms of the improvement in the demand of the establishments in terms of occupancy that precedes changes in the average daily rate (ADR).
According to data presented by STR Global, Rio de Janeiro, Brazil, was the only city of the seven cities compared in the report that showed a growth in monthly demand last year; Buenos Aires, Argentina (October 2009), Mexico City, Mexico (November 2009) and Sao Paulo, Brazil (December 2009), began to show demand growth during the last three months of 2009.
In the first two months of 2010, Panama City, Panama, San Jose, Costa Rica, and Santiago, Chile, saw improvements in demand.
"We forecast a year of recovery for the region, especially in Brazil due to the 2014 World Cup and the 2016 Paralympics and Olympics," said Elizabeth Randall, Managing Director of STR Global.
