In June 2010 the U.S. hotel industry reported occupancy growth of 6.5% to 65.0%, according to data from STR (Smith Travel Research).The other two industry metrics, ADR (Average Daily Rate) and RevPAR (Revenue per Available Room) increased 1% to $98.33 and 8.0% to end at $63.87, respectively.
Of the nation's top 25 markets, Oahu Island, Hawaii, reported the largest increase in occupancy, 17.5% to 78.8%, followed by Minneapolis-St. Paul, Minnesota-Wisconsin, with a 16.4% ammotif for 71.6% and Denver, Colorado, with 15.3% for 76.6%.
The highest ADR was new york with 15.4% to $230.11, while New Orleans, Louisiana, fell 9.2% to $105.31.
New York also posted the largest growth in RevPAR at 22.5% at $198.84, and New Orleans the largest decline at 1.6% at $69.06.
In the first six months of 2010, industry measurements reflected different results. Occupancy grew 4.4% to 56.4%, ADR fell 2% to $97.18 and RevPAR indexed 2.3% to $54.80%.
Bobby Bowers, senior VP of STR, explained that in the first half of 2010, the hospitality industry showed that the market was improving since 2009.
