07/17/2008 Acrobat (pdf, 35 KB)
New strategic advertising alliance between Expedia points of sale and Hotels.com
Expedia Media Solutions today announced a major new global online advertising and marketing partnership with Visit Finland (Finnish Tourism Council) for 2008.
The global partnership with Visit Finland will see advertising on destination characteristics at Expedia points of sale and Hotels.com in 11 countries, including the United Kingdom, Germany, France, Italy, Scandinavia, the Netherlands, Spain, the United States and Australia. Visit Finland is also working on a partnership with the Helsinki City Tourist & Convention Bureau and SAS/Blue1 on the campaign.
Anne Lind, Marketing Director of the Finnish Tourism Council, comments, "We are delighted to be working with Expedia Media Solutions on this dynamic marketing project. The tourism sector is a highly competitive market and to focus on attracting new visitors to Finland it is essential that we look towards new and innovative ways to promote and showcase our destination. Partnering with Expedia allows us to reach its large, global audience of 55 million travel buyers per month and takes our message directly to the consumer at a time when they are looking to plan or book a vacation. We are particularly impressed by the fact that Expedia will also focus on enhancing Finland's travel product portfolio on its global network of websites.
"We are pleased to partner with Visit Finland to help expand their global marketing strategy. We are focusing on what the country and in particular Helsinki has to offer to a large number of global travellers," said Thaddeus Hanscom, Group Director of Expedia Media Solutions emea. "Expedia, the world's leading online travel network, offers a global reach of destinations to enable visitor growth. As more and more people search and plan their trips online, this is the perfect medium from which to attract more visitors to Finland. The fact that we can design marketing campaigns to reach specific travelers works well for destinations."
Formed in 2007, Expedia Media Solutions is dedicated to building online partnerships for travel and other advertising brands to leverage the unique media value of the network of leading travel brands and global outlets.
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About Hotels.com
Hotels.com is the world's most visited hotel booking website (comScore Media Metrix). Operating in the main markets and with a dedicated team, www.hotels.com offers the widest range of hotels in the sector with more than 80,000 accommodations. In addition, it guarantees the best price in more than 39,000 hotels, advised individually by the team of experts of Hotels.com. If the user finds the same room at a lower price, Hotels.com will pay the difference. Customers can make their reservations directly online or by calling one of the multilingual Customer Service Centers by calling 902 02 61 13.
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