The U.S. hotel industry showed a positive behavior during September 2010 compared to the same period in 2009, according to information provided by STR, which indicated that occupancy nationwide reached 59.9% with a growth of 6.7%. Among the cities with the largest increases are New Orleans, with 34.9%, followed by Detroit, with 15.7%.Other indicators showed that the average daily rate, ADR, ended the month at US$99.31 with an increase of 2%, as did the monthly revenue per available Room RevPAR, which rose by 8.8% to US$59.49.
"The recovery in demand is an indicator that tourism and business customers have returned to some markets and surpassed all-time highs in room purchases," said Mark Lomanno, president of STR, adding that there has also been an increase in group travel, although it has not yet returned to levels recorded before 2008.
