Marriott International, Inc. and the Spanish group AC officially announced their alliance for the management and franchise of the new brand called AC Hotels by Marriott.
The executives of both brands foresee that the company will be closed during the first quarter of this year, after having concluded with the procedures and received the necessary authorizations. Starting in May, all AC Hotels by Marriott properties are expected to be booked online through Marriott.com.
The agreement will represent an important advance for Marriott in its goal of adding 80,000 rooms in Europe, following the agreement in which more than 90 AC hotels will become known as AC Hotels by Marriott.
