The three key metrics for the hotel industry in the Americas yielded optimistic results in the first month of 2011, according to the monthly report of the consulting firm STR Global.
With 5.6% the region ended january in the occupancy rate for an annual average of 48.2%, the average daily rate rose by 3.1% to an average of US$99.73 and the average income per available room grew by 9% to an average of US$48.04.
In January, the states of San Francisco and California experienced the most significant occupancy increase in the region with 11.2% for an annual average of 65.5%, followed by Buenos Aires, Argentina (+10.4% for 64.0%) and Sao Paulo, Brazil (+10.2% for 58%).
This Brazilian city also reported the highest increase in the average daily rate with 30.9% for an average of US$125.12, followed by Santiago de Chile with 17.3% for an average of US$152.55.
Finally, three markets reported increases of more than 20% in the average income item per available room: Sao Paulo (+44.3% for US$72.55); San Francisco (+24.5% US$93.52) and Santiago de Chile (+20.4% for US$109.78).
