The monthly report prepared by STR and STR Global delivered the results for February 2012 in terms of occupancy and revenues of the hotel sector in the Americas region. According to the report, the results, on the three key metrics used by STR Global to measure industry performance, were positive.
In general, the Americas region increased its occupancy rate by 3.1% to reach 57.7%, in the daily rate item the increase was 3.8% to reach US$106.53 and the revpar rose by 7.0% to reach US$61.49.
Among the key cities in the region, New York and Mexico City reported the best results with an increase of 7.3% and 7% respectively. In contrast, Sao Paulo fell by 15.1% being the city with the largest decrease, followed by Panama City which saw a decrease of 64.4%.
As for the ADR, four cities stood out for their improvement in this area. In first place was Rio de Janeiro with a 50% improvement for a price of US$265.27, San Francisco followed with an increase of 16.1% for US$168.31, Sao Paulo improved 15.8% and reached US$153, while Santiago de Chile rose 10% to US$158.47 per room.
The largest increase in RevPar was experienced by Rio de Janeiro with revenues of US$108.78 per room; Santiago followed with an increase of 14.2% to US$100.98.
