The third edition of the Merco ranking (Corporate Reputation Business Monitor) was published, which is carried out exclusively for iEco, the economic supplement of the Newspaper El Clarín in Argentina, by the consulting firm Villafañe y Asociados and the Spanish Institute of Analysis and Research.
There it was revealed that among the 100 companies that operate in Argentina with the best corporate reputation, only three are on the list, and only one belongs specifically to the hotel sector; it's Sheraton, Lan and Despegar.com.
The objective of this study is to measure the recognition that the main stakeholders have about companies in a certain region.
For this edition, the opinion of 326 executives and business managers, 50 financial analysts, 43 representatives of NGOs, 42 members of trade unions, 37 members of consumer associations, 49 economic journalists, 57 opinion leaders and 955 ordinary citizens was taken into account.
The results were audited by the consulting firm KPMG to ensure the transparency of the study.
In the first positions of the ranking were the food company Arcor, Techint, Coca-Cola and Quilmes.
