It is becoming fashionable to them thematize a hotel establishment, and it is not only a trend or a fashion, some entrepreneurs have found that this practice is also profitable for the hotel.
Decorating or remodeling a space with a unique theme and adapting its services to that end produces good economic results. Topics such as sports, children, cinema, music, technology, among others, are the most chosen by hospitality companies to attract new guests.
As recently published by the site specialized in hotels preferente.com, the businessmen consulted admitted to having seen the fruits of theming their hotel from the first year. Such is the case of the Hotel T3 Tirol in Madrid whose theming was carried out five years ago. "We had a corporate hotel but on the weekend we received families and they didn't feel comfortable," said Paloma Martínez, the company's Commercial and Marketing Director. After a market study, a specialized product was created for families, who today have dedicated areas in all parts of the hotel and account for 50% of its clientele, explained preferente.com
According to Martinez, the company has reported an increase in revenue of up to 15% on weekends.
Other hoteliers have stated that launching a thematic hotel product has positive consequences in the very short term, as long as a good task of dissemination and coordination with tour operators is carried out, that there is no noise in communication or misunderstandings. The change of concept in the hotel must go hand in hand with adequate information on the Internet portals, social networks and the specialized press.
