The Brazilian company of the Alfa Group, Transamérica Hospitality Group, has chosen to work with Sabre Hospitality Solutions in its actions to optimize the distribution and marketing of the 20 hotel establishments it has in Brazil.
In this way, Transamérica expects to have adequate support and technology that allow the increase and agile management of its electronic channel. Travel agents will have the possibility to consult and book the options of the hotels managed by THG using the YX chain code at the points of sale.
"We are excited that Transamérica Hospitality Group has chosen us as their technology providers and to offer them tailor-made solutions that will contribute to the group's business. THC's strong presence in the Brazilian market proves the group's experience in the hotel segment," said Leandro Carvalho, director of business development for Sabre Hospitality Solutions in Latin America.
Transamerica hotels will also use Sabre's Central Reservation System, SynXis CRS, to manage connectivity with global distribution systems (GDS), online travel agencies and other electronic distribution channels.
According to Heber Garrido, Director of Marketing and Sales at Transamérica Hospitality Group, "we recognize Sabre as a key partner that provides the necessary technology to meet our objectives and growth strategies."
