Colombia. Corporate and industrial environments are increasingly complemented by monitors and video walls, a new trend in enterprise digital technology that allows companies to share messages for both internal and external audiences with greater ease and effectiveness.
Technological development, new media and immediacy have generated changes in the way users receive and consume advertising. Gone are static ads to become mobile, changing and interactive. These advances have become more forceful in sectors such as commerce, entertainment and entertainment.
An example of the above is Cine Colombia, which thanks to the implementation of Samsung digital monitors in the main cinemas in the country, has positioned itself as a leader in the optimization of effective information for users.
"Technology has advanced by leaps and bounds and now the consumer expects to receive information quickly, concretely and interactively," says Gilberto Gallego, Corporate and Commercial Vice President of Cine Colombia.
According to Samsung, the business of entertainment and delivery of didactic information for users has had an effectiveness of more than 10 percent, thanks to this type of monitors. The ease of modifying the message only with a computer program and being able to do it in real time if necessary is a great advantage for all types of companies.
Currently, companies such as Samsung offer through their business division solutions for specific uses of the industry such as: commerce, education, hotels, health, finance and transportation.
