Latin America. In an increasingly connected and automated world, large manufacturers of household appliances and technological equipment have a unique opportunity to positively impact society and, at the same time, strengthen their presence in the market.
Did you know that companies that support association and guild activities, in terms of training, experience an increase of up to 40% in their brand visibility and can increase their business opportunities by 30% or more? This is because these initiatives allow you to connect with key audiences, strengthen consumer confidence and differentiate yourself in a competitive environment.
Supporting non-profit non-governmental association causes not only reflects a social commitment, but also acts as a strategic investment to ensure the sustained growth of the market in the medium and long term.
Here are five key reasons why this support is crucial:
1. Investing in student education and professionalizing automation is essential for a market to exist in the medium and long term.
The future of the automation industry depends on the training of trained and up-to-date professionals. By investing in educational and training programs in collaboration with NGOs, manufacturers can ensure that there is a skilled workforce that drives innovation and adoption of new technologies.
2. Trained professionals can generate initiatives that end up becoming norms in countries they want to enter with their products.
Collaboration with NGOs can facilitate the creation of standards and norms that regulate the automation industry in different countries. Well-trained professionals can lead these initiatives, facilitating the entry of products into new markets and ensuring their acceptance and compliance with local regulations.
3. Events in the language of the country of interest will make people understand why what they sell as manufacturers is necessary.
Hosting events and workshops in the local language is essential to effectively communicating the benefits and need for automation technologies. NGOs can play a key role in organizing these events, increasing the community's understanding and acceptance of the products.
4. If people do not understand the real impact of automation, smart buildings and technology in general, they will not see your solutions as business opportunities.
It is essential that the population understands the positive impact of automation and home automation on their lives. Supporting NGOs in awareness and education campaigns can help demystify technology and show how automation solutions can improve efficiency and quality of life.
5. For the market to grow, it is necessary to invest more than marketing and advertising, in promoting initiatives that change the chip of our Latin American community.
The growth of the automation market in Latin America requires more than marketing and advertising strategies. It is necessary to promote initiatives that transform the perception of technology in the Latino community. NGOs can be key allies in this process, helping to change mindsets and foster a culture of innovation and technological adoption.
The case of Chile, an example to follow
Chile has taken a significant step in the adoption of automation regulations with the implementation of the Automation and Energy Efficiency Law. This regulation establishes criteria and standards for the implementation of automation technologies in buildings and homes, promoting efficient use of energy and improving the quality of life of citizens.
This regulatory advance is an example of how collaboration between the private and public sectors and NGOs can result in tangible benefits for society.
The support of large manufacturers to NGOs is not only an act of social responsibility, but a smart strategy that can ensure the sustainable growth of the automation and home automation technology market.
Join the transformation: Support education, regulations, and local events to promote these technologies and thereby improve the quality of life in our communities and contribute to their economic growth.
If you want to support KNX Latin America's initiatives in the region, write to us at: [email protected]
