According to data provided by STR, the hotel industry in the United States showed a decline in measurements during March 2009.Occupancy in March fell 11.6 percent to end the month with 55.2%, presenting a decrease compared to the immediately previous year where a percentage of 62.5 was reported.
The daily average rate fell 9.6 percent to end the month at $99.42. (US$109.97 in March 2008). Revenue per available room for the month decreased 20.0% by the end of the month at US$54.93 (US$68.69 in March 2008).
During March, none of the country's 25 most important markets reported an increase.
In occupancy only six of the markets ended the month with a single digit decrease. In Orlando, Florida reported the largest decline in occupancy, which fell by 17.9 percent to end the month at 67.2 percent. Three other markets reported declines by more than 15 percent, including Detroit, Michigan (-17.1% to 45.0 percent); New Orleans, Louisiana (-16.8 percent to 62.9%); and San Diego, California (-15.6% to 61.9%).
The largest decline in ADR (average daily rate) was presented by New York, New York, which saw a 24.4 percent drop to $193.19.
In addition, six markets reported a RevPar decline (total revenue per room) of more than 25 percent: New York (-35.5 percent to $135.99), Miami-Hialeah (-28.5 percent to $126.80), Orlando (-27.9 percent to $71.28), Detroit (-25.4 percent to $35.08), San Diego (-25.4 percent to $76.49), and Chicago, Illinois (-25.1 percent to $55.24)
