Forecasts for the hotel industry for the end of 2010 and 2011 indicate that there will be a strong performance in the United States according to data from STR (Smith Travel Research).Occupancy for 2010 will increase by 1.9% to 55.8%, the average daily rate (ADR) will decrease by 2.3% to US$95.45 and the income per available room (RevPAR) by the end of the year will have a flat movement with a decrease of 0.5% to US$53.22.
For 2010 supply is expected to grow by 2.2% and demand to increase by 4.1%, while for 2011 supply is forecast with a growth of 1.0% and an increase in demand of 2.9%.
Marck Lomanno, president of STR, explains that forecasts show that the recovery will have a moderate pace during the second and third quarters of 2010.
Forecasts for hospitality by the end of 2011 show increases in all three measures, starting with occupancy that will increase 1.9% to 56.8%, ADR will rise 3.5% to US$98.79 and RevPAR will grow 5.4% to US$56.12.
"2010 will be significantly better than hoteliers think, although they will not return to the figures of 2007 and 2008, but it will be better compared to 2009. 2011 will also be a good year," emphasizes Lomanno.
