The latest report of the company Pegasus Solutions, revealed that the average daily rate of hotels in the global context in the holiday lodging segment increased by 9.2% during the month of March, for a significant improvement compared to the same period of the previous year.
For its part, the business segment suffered an increase of 4.5%, a positive figure compared to the growth of 4% accumulated during the first months of the year.
In North America, hotels benefited from an 8.5% improvement in daily rates for leisure stays, which exceeded the record increase of 7.3% achieved in the month of February.
As for the number of reservations, there was a decrease that the company responsible for the report considers normal if the figures reached during 2011 are taken into account.
In that sense, a decrease of 7.9% was reported in holiday bookings, which contrasted with the 10% increase of the previous year, while the corporate segment fell by 7.5% in 2012, while in 2011 it had reached a growth of 25%.
Mike Kistner, CEO of Pegasus Solutions, said: "This month stood out once again for its remarkable performance, especially in the leisure sector. Given that bookings fell significantly compared to the surges we saw in 2011, it's encouraging to see that hotels are using rate increases to maximize revenue for current and future growth."
