A study carried out by the consulting firm Jones Lang La Salle Hotels with 500 of the largest Latin American investors in the hospitality market, allowed us to conclude that Brazil is the country with the best prospects for profitability in the Latin American region.
The research also reveals that populations with an occupancy density between three and six million inhabitants will be the most attractive to investors, who demonstrated their intention to build; the second place in this perspective was Cartagena, in Colombia and the third Bogotá, in the same country.
According to Ricardo Mader, executive vice president of the consulting firm for South America, the return of hotels is measured by the average between the occupancy rate and the average daily value.
In that sense, the hotels of Copacabana had a score of 60, which led them to occupy the second highest score in the subject of profitability perspective in six months. Thus, Brazil ranked first for having the highest average within two years: 85 points.
The second place went to Mexico that in the same period of time had a return of 75 points.
Another topic addressed in the research was the intention to buy existing hotels by the executives consulted, in this area Mexico City ranked first with almost 60% of the responses. Then came Panama and Rio de Janeiro.
As indicated by Mader, the survey yielded results regarding the main obstacles in Brazil to hotel development; the lack of funding and reliable partners was the aspect that stood out in this response.
