International. This technology allows to replace an air conditioning equipment of any brand, by a new one of last generation, without the need to change the pipes or electrical installation.
This campaign that initially occurs in Spain contemplates two objectives: On the one hand, to position Mitsubishi Electric as the technological alternative to replace a team of any brand and, on the other hand, to encourage new sales through a promotion.
The two arguments of the campaign are as follows:
Replace Technology reuses existing pipes and electrical installation reducing installation costs.
When buying a Mitsubishi Electric equipment to replace a device of any brand, the end user enjoys a cash refund of between 50 and 100 euros depending on the equipment.
The validity of the promotion is from 2-11-2015 to 31-12-2015.
To give visibility to this campaign, several promotional pieces have been developed that will be exhibited in the points of sale, such as: Posters, diptychs, flyers, air, among others.
More info: www.mitsubishielectric.es/aire-acondicionado/promocionreplace
