International. According to information included in the most recent Hotel Investment Outlook published by JLL, 2015 will represent the highest sales volume of the last eight years for hotels around the world, with an increase of 15% compared to the previous year.
According to the report, the turnover will reach US$68 billion worldwide. Of this figure, the Americas region will account for US$34 billion, followed by the EMEA (Europe, Middle East and Africa) region with US$24.4 billion. For its part, Asia-Pacific will contribute US$8.3 billion.
As far as South America is concerned specifically, the JLL report notes that investors view the Brazilian market with caution, but countries in the northern zone, especially Colombia, will continue to attract investor interest.
"The hotel market continues to gain weight and investment funds are willing to pursue the most attractive hotel offerings," Mark Wynne-Smith, CEO of JLL's Hotels & Hospitality division, said in a statement.
