Latin America. Zoom Video Communications points out that the pandemic has brought about important changes on a personal level about our fundamentals, values and vital priorities, as well as revolutionizing the way we can achieve success and satisfaction by changing the way we work. Therefore, forward-thinking companies will have to share these changes with us.
From a business perspective, every sector, from education to healthcare to retail, financial and professional services, has changed so much that, for the first time, the concept of "digital transformation" is truly understood. The dimension that this digital transformation could adopt could remain forever in some of these sectors and is already visible:
Education
In 2020, the notion of distance learning and teaching has become entrenched by the urgent and necessary change to distance learning methods. The concept of "days without class due to bad weather" can go down in history, since it has been clearly demonstrated that students can learn remotely, although in a different way. The remote model has a lot to offer certain types of learners.
When students move on to a higher education cycle, the distance learning experience is a great advantage, as they can study subjects taught from anywhere in the world and have a greater number of options at their disposal. This remote learning experience also means that these young people are ready and equipped to develop their work in templates spread around the world, interacting with the rest of their colleagues on a global scale in a virtual environment.
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Teaching and learning have undergone irreversible change; hybrid models are a firm reality
We will witness the combination of conventional, unconventional and corporate learning structures once the demand grows beyond obtaining qualifications and includes cumulative micro-accreditations of higher training, retraining and "retraining" of staff.
Greater optimization of the operations of the institutions to provide services to students, teachers, staff and other elements of hybrid environments
Health care
The ability to connect with a medical professional for consultations, check-ups and other services has also changed. You can use a smartphone to monitor your heart rate, blood pressure and perform visual checks, dramatically reducing the need for face-to-face consultations, thereby increasing coverage for healthcare professionals. This increases the productivity of all and constitutes an improvement in the quality of life.
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The priority is to provide better care without increasing the number of beds or hospital consultations
Telemedicine receives greater support from health care plan providers due to increased payments for services, making telemedicine more attractive to healthcare professionals
The adoption of telemedicine services continues to grow, in practices such as virtual triage (method of selection and classification of patients), consultations of specialists and appointments for communication of analysis results
Therapeutic and mental health services are expected to be high-growth areas for telemedicine
Financial services
Financial services have irreversibly undergone a major shift, from retail operations services to wealth management and investment banking. In the UK, HSBC has started signing mortgages via Zoom, thereby increasing the productivity of both the mortgage partner and the client. Investment banking has also undergone this shift: Goldman Sachs has conducted a $2900 million share offering for Softbank without any face-to-face meetings, all via Zoom. Bank managers can see their customers from the comfort of their home without having to fly around the world, and can also be more productive and enjoy a better work-life balance.
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Important migration of retail banking from physical branches to virtual environments
Wealth management advisors increase their high professional standard, leverage the expertise of subject matter experts with a single click, and cross geographical boundaries through virtual platforms
Investment banks will be able to manage and formalize more hires depending to a lesser extent on travel and increasing profitability
Research and stock trading will become more virtual and distributed
Other sectors impacted
The expansive effect of the pandemic has reached other areas of our lives:
Travel: Air travel has been significantly altered by stay-at-home obligations and social distancing. Airlines have made a great effort to improve health protocols and other safety programs on board. Professional travel has been greatly impacted, but a greater acceleration of personal travel is expected as there is a desire to be able to see family and loved ones and visit more places in the world after having stayed at home for so long.
Events: We have seen how face-to-face events have become virtual overnight. Undoubtedly, the events, whatever their size, will return, although most will have a virtual facet for commentators and participants, in addition to being recorded for those spectators who cannot attend live. This will have a great impact on family events such as weddings, funerals and birthdays where not everyone can get together.
Retail: During the pandemic, the distribution of all kinds of products has skyrocketed, such as food, sweets, restaurant menus and even alcohol. All types of businesses and restaurants will continue to invest in e-commerce opportunities, in addition to strengthening their logistics and distribution operations to provide services to different online users who enjoy this convenience even if they are not convinced by the rates.
Entertainment: Netflix and other streaming services have become our only source of entertainment due to the closure of cinemas, the halt in the production of TV content and the cessation of the celebration of concerts and live plays. Zoom has become the subject of "Saturday Night Live!" jokes and also a necessary tool when the show re-aired again in the fall. The video is expected to continue to be used in staff meetings, reading sessions, and other collaborative activities that require this useful element.
"This is a turning point in universal history with many changes in the development process. Our ability to enjoy better balance, better education, better health and more fun in 2021 and in the years to come will allow us to be more productive, freer and happier to enjoy our lives, family and friends more than ever," said David Diaz. Head for Latin America of Zoom.
