Latin America. In the dynamic retail sector, hybrid work is consolidating itself as the preferred modality for Colombians. According to the report "Challenges and Perspectives of Work" by WeWork in collaboration with Page Resourcing, 60% of workers in Colombia opt for the hybrid model, while 32% prefer remote work. Only 8% are inclined towards exclusively face-to-face work.
According to Colliers, a fundamental change in the concept of the office has been detected in the last two years. "It is not just a place to fulfill a work schedule, but a space that motivates employees to want to go," says Natalia Medina, national director of Strategic Project Management at Colliers Colombia.
In response to these new market demands, Colliers identifies three key factors in new work designs:
Flexibility and collaboration
New office designs combine flexible and collaborative spaces dedicated to the development of ideas. These areas are designed for brainstorming sessions, virtual meetings and corporate events, fostering an environment of knowledge exchange and creativity. "Office experiences take up practically 80% of our time, so they should be conceived as a second home," says Medina.
Well-being and sustainability
Promoting mental health and environmental responsibility are essential today. Bright spaces, relaxation areas, green areas and an ergonomic design are just some of the features that improve the quality of life of employees. In addition, obtaining certifications such as LEED and WELL reflects the commitment to sustainability and the environment, creating healthy and motivating work environments.
The brand's DNA: Corporate identity and company culture
New office designs are aligned with each company's values and culture. Not only are they functional, but they also reflect the corporate identity, reinforcing the organization's culture and motivating employees. An environment that fosters creativity and innovation, and makes employees feel part of a community, can be instrumental in attracting talent back to the office. "In Bogotá we have had success stories with different clients, including one from the sportswear industry. After understanding the needs of employees and aligning them with the brand's DNA, we created spaces that have significantly increased the sense of belonging and face-to-face," says Medina.
In the latest Colliers report, it reveals that in the first quarter of 2024, a total of 4,345,932 m² of offices were registered, with a growth of 23,281 m² compared to the previous year, thanks to the new inventory in Bogotá. These workspaces continue to have a positive impact on companies looking for modern and sustainable designs in the long term.
